Smoking and health

We recognize that cigarettes are a legal but controversial product. People smoke for pleasure but there are real risks that come with that pleasure. Accordingly, we believe that tobacco products should be appropriately regulated.

We also believe in the freedom of adults to choose whether they want to smoke and that no one should smoke unless he or she understands the risks of doing so. These risks distinguish tobacco from most consumer goods and they place upon the industry a real responsibility. It's a responsibility for which JTI we expect to be held accountable, together with governments and the rest of society.

Our positions on smoking and health are available on our websites, as are the lists of ingredients we use in our products.

Our attitude to smoking

Our attitude to smoking (in Japanese)